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Success Story

Athletic Surge embrace strength and joy to achieve extraordinary lifestyle changes.

Athletic Surge has a simple story, a love of sport, physical activity and the joy of getting stronger and better every day. This ethos is what drives their passion and inspires results in their clients.



UX Strategy .          Branding .          Corporate Story .          Responsive web design .          Professional Photo shoot




Together, Athletic Surge and Roxy Digital, established the aim of the project, they wanted to build their brand and digital presence in a way that placed their values and unique culture at the core.


Thinking differently is one of those values, so they wanted to partner with a similar creative team, one who doesn’t think about only one element but instead embraces the entire customer journey. That’s where Roxy Digital came in.

Developing an online presence that promotes their transformative lifestyle culture.

With an already well-established client base, Athletic Surge required a brand to match, one that showcased their ground-breaking sports culture and company values. The company wanted an online platform where they could inspire people to do more, to embrace a lifestyle that could be sustained. Their website was the beginning of the brand transformation.

Using a design sprint to extract core values and user experience.

Alongside Ryan from Athletic Surge, we sat down to a design thinking brainstorm, a tool we use to create fantastic input from the very beginning of the project. Together, we established every touch point for customers, we explored messaging, imagery, everything that focused on customer experience. Add in some extensive market research and a large dash of inspiration and we were ready to execute a brand strategy.

Creating a powerful, visual website to convey success.

After establishing the website as the main area for driving engagement with customers, we set to creating a visual and inspirational area where new and existing customers would be able to take the next steps on their fitness journey. We made sure to include visible call-to-actions that made navigation intuitive and a flowing webpage style that embraces minimalism. Imagery was a major element of the website, they wanted to create a sports culture, one that is welcoming and motivational, through powerful imagery potential customer’s feel reassured and inspired to take that all important next step.

Improved SEO ranking and more traffic than ever. “The clients love it.”

After launching the website, Athletic Surge reported an increase in customer satisfaction, the navigation was simple and they had easy access to all the information they needed. But the results didn’t stop there, Athletic Surge experienced an increase in their site traffic, as well as their conversion rate. Their SEO ranking surged, they now rank number one for their target keywords.

“Roxy Digital is second to none. Very professional and exceeded my expectations but most importantly the clients love it.”

Ryan Keating

Founder Athletic Surge

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